[Django] pythonと同じモジュールのプロジェクトは作れません

例えば、

# python /home/shohu/test/list_module.py | grep hoge
hoge.__init__
hoge.core
hoge.logger.__init__

のようなhogeというモジュール名があるとすると、以下のようなエラーが発生してプロジェクトが作成できなかったり、runserverできなくなります。

# django-admin.py startproject hoge
Error: 'hoge' conflicts with the name of an existing Python module and cannot be used as a project name. Please try another name.

や、

# python manage.py runserver
Traceback (most recent call last):
  File "manage.py", line 11, in <module>
    execute_manager(settings)
  File "/usr/lib/python2.5/site-packages/django/core/management/__init__.py", line 272, in execute_manager
    utility.execute()
  File "/usr/lib/python2.5/site-packages/django/core/management/__init__.py", line 219, in execute
    self.fetch_command(subcommand).run_from_argv(self.argv)
  File "/usr/lib/python2.5/site-packages/django/core/management/__init__.py", line 172, in fetch_command
    app_name = get_commands(self.user_commands, self.project_directory)[subcommand]
  File "/usr/lib/python2.5/site-packages/django/core/management/__init__.py", line 86, in get_commands
    for app_name in settings.INSTALLED_APPS:
  File "/usr/lib/python2.5/site-packages/django/conf/__init__.py", line 28, in __getattr__
    self._import_settings()
  File "/usr/lib/python2.5/site-packages/django/conf/__init__.py", line 59, in _import_settings
    self._target = Settings(settings_module)
  File "/usr/lib/python2.5/site-packages/django/conf/__init__.py", line 86, in __init__
    raise ImportError, "Could not import settings '%s' (Is it on sys.path? Does it have syntax errors?): %s" % (self.SETTINGS_MODULE, e)
ImportError: Could not import settings 'hoge.settings' (Is it on sys.path? Does it have syntax errors?): No module named settings